How Do You MU?

So, how big are WPMU sites? This survey question, “how many blogs at your site,” drew a very wide variety of responses. The median response was 25. The mean response was 10,234, but this was driven up by WordPress.com and a few other sites with many thousands of blogs.

The question that drew the least surprising(to me) responses was the one about number of admins. Most WPMU sites have but one.

Related to the question of “how many blogs” is the question of “do you have to do anything to get a blog other than asking for one”? The answer to this question drives the distinction, which I make in the sidebar of this blog, between WPMU hosts and WPMU-driven networks. The latter do some sort of check before granting a new blog.

John, of WPMU network Digital Photography Blogs, was kind enough to answer some emailed interview questions relating to the decision to make a WPMU site a network, rather than a host. Here are some of his remarks.

There are two main reasons [for restricting blog creation].  First, as DPBlogs will be the first site to be integrated Glue, we wanted to put our best foot forward.  Second, we will shortly be implementing a revenue sharing program on DPBlogs and aim to make the best impression with potential advertisers.  Both reasons mean we need to maintaining tight control over the quality of the blogs.  In the future, we hope to have premium blogs (those which require application) and free general blogs.

Our decision to require application for DPBlogs has definitely restricted the growth of the number of blogs.  However, doing so provides a very clean and informative site.  Readers can quickly find good content and blogs which fit their specific area(s) of interest.

You can see more of the interview, and more statistics from the survey, in this document. It’ll probably be the last of its kind I post, since I’ve now posted about the responses to almost all the survey questions, it’s time to write a paper about the survey, and I have a ton of other things I need to do.

I’ve just written up responses to some of the Why? and How? questions on the survey of WPMU admins.

To summarize, the typical WPMU admin runs his site more for social than for economic reasons, was already familiar with WP when he chose WPMU, likes the fact that WPMU is free (as in speech and as in beer), and funds the sites out of his own pocket.

Reponses on how the site is hosted are more mixed, with just over half of the admins hosting their own sites, rather than purchasing server capacity. If you’re interested in further detail, there’s the above link, then there’s Comments in this blog, or email.

There’s been a gap in posting the survey results here. I blame the 4th of July weekend. But I just went through the demographic questions.

If I had to describe a typical WPMU admin, it would be as follows: male, childless, partnered, born and currently living in the USA, with a technical occupation and some college education. I’ve ordered the attributes in descending order of overwhelmingness; 27/30 respondents were male, there was a lot of variation in level of formal education.

Since there was a lot of variation in response to most of the demographic questions, those interested enough to read this post probably want to see a fuller account.